The Community Connector
This article highlights Kyle DeBrine, Executive Director of Lakefront Soccer Club, for his innovative community-focused leadership. Learn how Kyle’s strategies strengthen relationships with local businesses and organizations while enhancing opportunities for 800 young athletes in Webster, New York.
Featured Leader
Kyle DeBrine Executive Director
Featured Club:
Lakefront Soccer Club, Webster, New York
Community-Based Clubs: Unique and Essential
Nestled in Webster, New York, Lakefront Soccer Club reflects the type of local initiative seen in towns across New England. With 40 travel and premier teams and a thriving recreational program serving 300 players year-round, the club is deeply rooted in its community.
This local identity fuels the club’s mission to create opportunities for young athletes while fostering connections between the club, businesses, and residents.
A Legacy of Growth and Change
Founded in the 1970s as a volunteer-led seasonal club, Lakefront Soccer Club has undergone significant transformations. In 2001, support from local businessman Bill Boulter and State Senator Mike Nozzolio resulted in the construction of an indoor turf complex, an outdoor lighted stadium field and outdoor soccer fields. In 2017, Lakefront Sports Park was opened with 9 full size soccer fields, bathrooms, concession stand, storage, equipment garage and a parking lot for over 600 cars.
This indoor facility, operates year-round at 50-60 hours weekly, boosting both training and community engagement. Additionally, the club’s outdoor field assets and exclusive rental agreements ensure robust infrastructure for growth.
Leadership in Focus
Kyle DeBrine, who became Executive Director in 2021, has amplified the club’s reputation through community outreach and innovative strategies. From fostering relationships to promoting programs, Kyle has positioned Lakefront Soccer Club as a hub for youth sports and a community anchor.
Local Advertising and Social Media
Kyle understands the power of visibility. By advertising in local newspapers and leveraging social media platforms like “Webster NY Neighbors,” the club stays top of mind. QR codes further simplify engagement, making it easier for the community to connect with club offerings.
Business Connections and Chamber of Commerce
Joining the Webster Chamber of Commerce, Kyle deepened ties with local businesses. Serving on the board of directors, he regularly presents the club’s achievements to 200 local companies, enhancing its profile. The club’s presence on the Chamber’s website also boosts its search engine ranking, further expanding its reach.
The Tournament That Transforms
In its 33rd year, the Lakefront Classic Showcase is a regional highlight. Drawing 300 teams over two weekends, it generates $3 million in local economic impact, according to Visit Rochester. Even Wegmans, the prominent supermarket chain, reports its third-busiest weekend coincides with the tournament, underscoring the event’s importance. As a token of appreciation, Visit Rochester provides the club with $3,000 annually for its community contributions.
Partnerships with Town and School District
Kyle emphasizes the importance of collaboration between Lakefront Soccer Club, the town of Webster, and the local school district. As a member of the Webster Youth Sports Council, Kyle meets monthly with representatives from all youth sports organizations in the area, as well as town and school officials. These meetings provide a platform to address shared challenges, coordinate scheduling and facilities, and exchange best practices. This partnership strengthens community ties and ensures that Lakefront Soccer Club aligns with broader goals, benefiting athletes and residents alike.
Community Outreach
The club hosts the school district’s after-school daycare program and offers a free clinic for children during school breaks, creating valuable opportunities for families. Participation in community events, like the Community Arts Day, ensures the club remains visible and engaged. Local businesses also benefit from reduced cost banner space at the indoor facility, fostering goodwill and mutual support.
The Road Ahead
While the club has made impressive strides, Kyle remains focused on future opportunities. His plans include developing corporate sponsorships and exploring naming rights for fields and facilities, opening new revenue streams while strengthening the club’s financial stability.
Key Takeaways for Executive Directors
- Engage the Community Actively: Local businesses, schools, and residents are invaluable allies. Build partnerships to create a network of mutual support.
- Leverage Events for Impact: Tournaments and community activities can significantly boost visibility, engagement, and financial returns.
- Embrace Social Media: Social media and QR codes are simple yet effective ways to connect with the community.
- Diversify Outreach Efforts: Extend your club’s reach by participating in local organizations, like chambers of commerce, and attending events.
- Plan for Long-Term Sustainability: Focus on building relationships that translate into financial support, such as sponsorships or naming rights.
Kyle DeBrine has been an integral part of Lakefront Soccer Club since his youth, starting as a player at age nine and evolving into a dedicated leader. With a Bachelor’s degree in Sports Management and years of hands-on experience, Kyle climbed the ranks from volunteering to his current role as Executive Director. He expertly manages the club’s $1.1 million operations, including an indoor turf complex, 20+ outdoor fields, sponsorships, staffing, advertising, and tournaments hosting over 300 teams annually. As a seasoned coach, certified administrator, and community advocate, Kyle combines strategic business acumen with a lifelong passion for soccer to drive success.
